The first fully digital Paris fashion week ended yesterday with a fashion blast courtesy of Nicolas Ghesquière at Louis Vuitton. Following the action behind our screens, we noticed a few interesting new trends. The big houses absolutely insist on the relevance of the fashion show. They send out the same elaborately conceived invites for their live streams as for their shows. In fact, considering all the food and fruit baskets plus chocolates and flowers or even deck chairs (Burberry) we received, the efforts became bigger. Even while the shows are streamed to audiences directly all over the world – b to c, the opinion of the press, our coverage and attention is very much invited, we are happy to report.