Celebrating its jet set DNA, which usually brings to mind Manhattan helicopter pads, Hamptons beaches and Caribbean yachts, Michael Kors changed things up for Germany. Horses, knights’ armor and tractors on the vineyard of Count Kilian von Bentzel-Sturmfeder were used to shoot an image campaign for the new MICHAEL Michael Kors collection with Lena Lademann.
To amplify this vibe, the Michael Kors boutique in Munich hosted a wine tasting last night with the VDP* sealed bottles and special guests the Count and Countess. Lademann came to town as well to launch the new campaign video created by our editorial team. A group of journalists, clients and friends of Achtung gathered to discover the new collection and taste the fruits of one of Germany’s oldest vineyards.
*Association of German Prädikat Wine Estates.
The man behind the best moves of the 2022 fashion season, DJ Wolfram Amadeus, jetted in from Ibiza to create a sparkling soundscape.
Click on the arrows to see the full gallery:
Michael Kors Munich store
Lena Lademann
Maxi Paroch and Countess Katharina von Bentzel-Sturmfeder
(Center) Anita Tillmann
Wolfram Amadeus
Natasha Lewis and Jillian Taub
Counts von Bentzel-Sturmfeder with Claus Schalper
Marcello Bona
Sarah Brandner
Lena Lademann and DJ Hell
Klaus Lohmeyer
Saskia Diez
Markus Ebner and Susanne Nattmann
Mirko Borsche and Max von Treu
Alexander Laible
Arzu Kücük
Markus Ebner and Anke von Teppner
Amanda Mühle, Antigona Limi and Lina Ulig
Mathias Leidgschwendner
Natasha Lewis, Markus Ebner and Jillian Taub
Morgane Songeur, Arianna Roeser and Marta Codonal
Marijana Rosenbauer
Lena Lademann with the Count Kilian von Bentzel-Sturmfeder shot early September at his wine estate by Julia von der Heide.
