Women’s Highlight Chanel Cruise 2020/2021

A Parisian photo studio instead of the island Capri. Chanel steps bravely into the new reality for cruise.

It seems to be clear that we will not attend any more live fashion events in 2020. Even while we firmly believe fashion cannot be virtual only, it has to have presence. Chanel provided the fashion industry with a much-needed lift with its digital cruise show and statement of sticking to its six times a year collection schedule.  All the buzz about reducing collections, changing seasons and pricing do not really affect the world’s number one fashion house. Or at least that’s what one could read into Chanel’s insistence of going forward with two RTW, two Haute Couture, one cruise and one Métiers d‘art collection in the post Covid world. We firmly applaud.

Chanel’s Cruise 2020/2021 was originally planned to take place in Capri.

Our favorite looks?

Make it Chanel denim, the thigh length bleached workers jacket in look 8 seemed fresh to the Chanel canon and worn with ultra wide jeans with a broad stripe on the side or look 9 with peddle pusher jeans where the pants were applied in classic Chanel tweed looked super cool. As there were no evening dresses, these looks dominate.

Denim workwear cuts combined with classic tweeds.

What we like?

It’s clear that Virginie Viard is in charge of Chanel’s fashion now. In fact, she makes clothes very much in her own image of an independent Parisienne. This can result in mini accidents like the last ready to wear which was ultimately too nonchalant for Chanel or can score high like this Cruise collection which has a loose and feminine charm a Lagerfeld designed collection never achieved as it was too constructed.

Viard’s collection showed a feminine and loose Parisienne charm.

The new Chanel girls?

Viard has veered towards a much more Latin woman since she has taken over as evidenced by Mica Argañaraz who modeled in half the collection and was shot by Karim Sadli. As the show was supposed to be on Capri, this curly-haired donna was a good choice.

Argentinian model Mica Argañaraz is the face of the collection.


With supply chains compromised by the COVID-19 pandemic, the collection was featuring fabrics the company already had in stock as well as buttons. And braids.