Marchetti partnered up for this challenge with Vogue Italia’s editor in chief Emanuele Farneti who has done a Save Venice cover for his latest issue. The two see eye-to-eye on the scouting project and with the help of Sara Maino, the fashion industry’s most astute talent spotter and deputy editor in chief of Vogue, they will select up to ten finalists by September 2020 chosen by a scientific panel of sustainability experts. Then an international fashion jury will judge the projects and the winner will receive support for a show in February 2021 with a cash prize of €50,000 plus mentoring and support by Yoox and Vogue Italia not unlike the LVMH prize.
Marchetti always a bit tongue in cheek treated his illustrious guests such as art curator Francesco Bonami, artists Maurizio Cattelan and Francesco Vezzoli or designer Arthur Arbesser and members of the jury like Suzy Menkes to a vegetarian meal. A mini scandal in one of the finest dining cities of the world.