Moncler has been known as a winter brand. After all, the inventor of the fashion down jacket and parka makes a cool product, which essentially keeps you warm. Fueled by the ideas of Thom Browne or Giambattista Valli the brand became synonymous for runway credibility and reliable outerwear. When Remo Ruffini rethought his brand and conjured up the Genius project with nearly monthly drops and an even more stellar line up of collaborators, he had in mind to make Moncler a purveyor of clothes for the whole year, all seasons included.
Apart from Pierpaolo Piccioli’s wonderful Haute Couture silhouettes in down padding, the most exciting project for Moncler has been with men’s wear trailblazer Craig Green called 5 Moncler Craig Green. The unique take on outerwear is the perfect uniform for exploring nature, inviting a connection with the elements. Green has credibly forged a following with his dream of youth in nature silhouettes. Conjuring up utopian tribes, the construction of tents became the building principle for his lightweight clothes. For his latest Genius drop, he pushes the technology with super light down jackets and bombers that are fit for the seaside and the beach. A new monogram with thick coiling lines represents a form of harmony with the environment. Windbreakers in lightweight cottons and nylons are the backbone. To literally underline this new contrast, we took 5 Moncler Craig Green from the slopes to the beaches and boats of Southern Portugal. Local fisherman Carlos Simplissime perfectly models this masculine outerwear in front of the camera of Julia von der Heide. The faded colors and relaxed charm of the Algarve blend Green’s idea of contrasts where transparent meets opaque or water meets land perfectly.