A: Where did it start?
ML: In 2016 Diego Della Valle was at a dinner with several international journalists. He asked them: “Have you ever been curious to get a better understanding of what Silicon Valley really is? They know a lot about us, through our devices. But what do we know about Silicon Valley? What kind of houses do they live in? What cars are driving through their car washes? How do they dress? Which restaurants do they go to? Basically, how do they live?”
So, when I joined Tod’s in late 2018, I suggested that we could attach this project on Silicon Valley to No_Code.