SEPP Nr. 9 aus 2016. There is a certain idea of Paris, if life is all about attitude, this city has it in spades. What Paris did not have until recently however was a great football team. Now it has, a burgeoning powerhouse called Paris Saint-Germain, where the hostesses greet fans with French perfume samples. Not jam butties and warm beer. Welcome to the new French. This issue also marks the first time that we celebrate the joint love of fashion and football in SEPP without Sepp (Blatter) presiding over football. Our SEPP is dedicated to Sepp Herberger, the first German coach to win the World Cup in 1954. Welcome to our chicest SEPP yet.