Givenchy Men’s S/S 2020
Clare Waight Keller has found a home at Givenchy with her strong feminine point of view and women’s collections, which have made her the go-to designer for active women who want to look desirable. It didn’t hurt that she designed a British royal wedding dress for Meghan as a complete surprise. On top, she works with Steven Meisel on her ad campaigns and has opted for a nightlife and party image. She has defined the new it model specimen with short-haired German speakers Veronika Kunz and Karolin Wolter and has ushered in an era of soft Haute Couture plus men’s HC for the house. Her idea of men’s wear has not been totally clear, no surprise as she has never really done it before. So she came to Florence bringing along her atelier and full Paris communications team to put on a big show at Pitti. Maybe it was the biggest production Pitti has ever seen in terms of staging, attention to detail and sheer size.