The world is moving at dizzying speed with the main topics being immigration and military spending. The one issue that is forgotten in German and global politics: fighting climate change. While the fashion world is in the middle of a massive debut season it is good to know that a brand like Hodakova exists which is fully dedicated to upcycling, repurposing, and making fashion collections with that in mind. But what is one to do when you are building the first fully sustainable fashion house, and you won the LVMH fashion prize in 2024 and there is only so much you can do to existing products and transforming them? You turn to the hottest stylist in the business Lotta Volkova who swings between Eastern European folklore and cold-blooded coolness with an affinity for a Scandinavian designer by mere geographical proximity. Ellen Hodakova Larsson has only been in business for five years now but yesterday’s show on the first day of Paris Fashion Week was a breath of fresh air with its innovative use of Norwegian pattern knitwear and cardigans plus an extensive all concept work on white linens which climaxed in a look with a pillow dress or another one made entirely out of hand knitted gloves. Let’s not forget, all found objects that Hodakova breathes new life in going as far as using old books on a shift dress forming the hem.

The evolving silhouette?

Hodakova has her eyes set on the waist, but she skews the focus below in her opening looks where her signature 45 degree turn of a pant waistband is anchored with a belt. This looks wearable and commercial while all her own.

Other highlights?

The mini dresses featuring hundreds of used zippers have become a signature here while all the beige linen and leather dresses and jackets underlined the earthy theme of this designer.