Auralee S/S 2025 Men’s
People say the best French or Italian restaurants are in Tokyo. Why? Very simply, Japan is obsessed with quality so original recipes are taken so seriously when they are being recreated that they often taste better than at the place they were invented. Elevating things to new heights is a core cultural value of Japan so it is no surprise that former patternmaker Ryota Iwai who started his label Auralee in 2015 is doing this for clothes. Iwai develops all his fabrics himself so the collections he makes are strongly anchored in the beauty of cloth. Whether light and flowy like silk or sturdy Japanese denim.
Auralee S/S 2025 Men’s is all about the fabric, whether…
…flowy and silky…
…or sturdy heavyweight fabrics.
The vibe?
There was an American Gigolo moment in the soft and beige tailored pieces like a look with high waisted pleated pants with shirt and tie and jacket over a long coat.
Auralee’s American Gigolo
Soft tailoring
High waisted pleated trousers
The archetypes?
As a lover and collector of vintage clothing, Iwai loves to play a contemporary canon of work wear jackets in deep blue with matching shirt or a subtle army green bomber with chinos. The garments seem familiar but are taken to new heights by the superior fabrics.
Work wear jackets
Toned down army-green bomber jacket
The relevance?
As men’s wear is entering a new dressed up and tailored moment with ties, Auralee is a serious fashion proposition to the conversation. Classic men’s wear from Japan not Italy.
Auralee S/S 2025 Men’s
