We all know that when Hedi Slimane starts a new project, it’s serious business. Yes, first and foremost Hedi Slimane is about business. Just like his close friends and idols Yves Saint Laurent and Karl Lagerfeld, Slimane does not make clothes for museums. He creates to be commercially successful. If his garments become the look of the decade and hence make it into exhibitions is secondary. He has proven that at Dior Homme and Saint Laurent and is challenged to do so at Celine now. Little observation: Most of the sunglasses we spotted on heads of cool editors these past few weeks had one logo: Celine. Always proof that a brand is gaining traction when it’s worn by the editorial crowd who sees things first and is ultra picky. What does this tell us? It has certainly not been by accident that nearly every men’s outfit which has been shown by Slimane on Celine runways featured a pair of sunglasses. First in his co-ed shows and now on his dedicated men’s catwalks. In last night’s collection, every single look was shown with a pair of sunglasses. Furthermore, it comes as no surprise that all the men’s campaign images, which have been published so far have shown men in shades. While this new collection highlighted mostly 70’s tailoring and looks, the 80’s song from Corey Hart “Sunglasses at Night“ very much came to mind. And there you have it, that’s why runway shows are so important to Slimane’s oeuvre. They telegraph his commercial intentions. Not to forget that his whole Celine project started with a focus on a handbag.