Why celebrate a fifth anniversary at a house? Seems like Kim Jones had a premonition regarding WWD‘s cover story yesterday about the short lived tenure of some designers. His is an exception to the rule now as Kim Jones knows how to remain the talk of town. After a furios five years with artist (Peter Doig), rap star (Travis Scott), writer (Jack Kerouac), sports company (Nike) and other designer (Shawn Stussy) collabs, Jones felt it was time to focus on the basics. He showed a pared down tailored collection prooving that he can set the template when it comes to the length of trousers or the shape of shoulders. He has propelled the business forward by adding sneakers to the canon and sells them like hot cakes plus another category which his master Bernard Arnault must love him for. The sale of Dior men’s hand bags which are seen all over the world. So no wonder he was allowed a gigantic set and spectacle at the École Militaire yesterday where the models were beamed up Startrek-like from underneath the tent to appear in front of the audience which included many of his peers he respects like Pharrell Williams, Stefano Pilati, Chitose Abe, Jeremy Scott or Grace Wales Bonner. The clothes felt a bit too wintery but the short length trousers and outstanding knitwear set a whole new template for how men can dress today.