Achtung Digital: Since the first issue of Achtung, we have looked to the east. We feel that should be done more often. What can the West learn from the East?
Wiktor Malinowski: Further east you go the more modest you get. Unequal redistribution of a global wealth keeps the east poor, but sexy. The East needs to be creative in order to produce the same message. It’s like with this famous car hire advertisement – we try harder.
AD: What is the first image that comes to your mind when you think about your country?
WM: A painting by Jan Matejko called Stańczyk. It shows the king’s famous court jester who sits in a room, alone and very concerned, when in the background we can see the nobles having a party. It’s still fresh and to me it reflects the problem of a very young and fragile Polish democracy.
AD: What is the biggest difference you notice when you travel from Eastern to Western Europe?
WM: I do appreciate eastern honesty in places where you can only get political correctness in the west. Just like I do appreciate western politeness in spaces where you get too many emotions in the east. The correlation between the logical and emotional is slightly different.