Giorgio Armani chose the Tokyo National Museum to show his cruise collection for the first time on the runway. It was a triumph of beautifully tailored daywear.
Now, let’s not forget. Giorgio Armani marches to the beat of his own drum. When other fashion houses travel to foreign locales to find their collection’s main inspiration, Armani made it clear at a press conference before the show that he had not such intention for his cruise clothes and that Japan was not the basis of the collection. For him these clothes must be purely commercial. Having things his own way, he also added a stellar line-up of soft tailoring in double breasted jackets and long cardigans for men. Armani’s men’s is more sought after than ever as all major stores like Harrods, Selfridges or Barneys are renewing their tailoring focus. None of his big competitors like Christian Dior or Louis Vuitton do this and keep men’s and women’s separate at cruise. On top, Armani will show his main men’s line in only four weeks in Milan. So no wonder he went home in his private jet right after the event was over. There is work to be done in Milan and he did not want to miss his vote in the European elections on May 26th.