The house of Daniel Hechter is undergoing a radical rebranding and becomes HECHTER PARIS in the capable hands of designer Ingo Wilts who sat on the board as head of creative for Hugo Boss in his last job. Mainly a license business with impressive results especially in China, the Avenue Hoche based house HECHTER PARIS is owned by the Aulbach family in Miltenberg and one of the last success stories in German fashion. The family also owns the Karl Lagerfeld men’s wear license worldwide.

Wilts is adding a distinctly Parisian chic element to the suit collection with leather blousons and Chevron coats, which we shot in the famous Parc Monceau in the 8^th arrondisement of Paris, directly neighboring the HECHTER PARIS global headquarters. He understands the need for fashion to constantly evolve and that it’s imperative that each and every collection reflects the modern needs and the distinctive tastes of a new generation so he adds cross body bags and phone holding accessories which become part of the look.