Salvatore Ferragamo S/S 2019
Yes, it’s a trend. Accessory designers helming big brands like Valentino, Dior, Mulberry and now Salvatore Ferragamo. Paul Andrew came on board in September 2016 to make the shoes and bags, and then got promoted to be lead designer in October 2017. And a new Ferragamo has emerged only one year later. From the stunning new ad campaign by photographer Harley Weir featuring Stella Tennant, Shanelle Nyasiase, Rianne van Rompaey, Xiao Wen Ju, Piero Mendez and Edoardo Sebastianelli to his first two modern runway shows.
Andrew understands image very well, it’s about casting the right models to project an image of modernity and Zeitgeist and not about casting the most expensive models like the past Ferragamo campaigns did. Even better, Andrew understands that he needs a team around him so his men’s design partner Guillaume Meilland is given full credit and freedom to execute the men’s. Even while it was Andrew who decided to make it a co-ed runway he is happily sharing the spotlight with Meilland. Hence a humble designer and fast learner, Andrew has changed the house rather quickly after the disastrous last show from designer Fulvio Rigoni where a huge production was mounted outside the traditional Borsa show space to simultaneously introduce a new fragrance. It was a bombastic flop back then and forced the family to take tough decisions on strategy and staffing. So let’s talk about the new duo’s latest runway outing.