Let’s talk about Jil Sander, the iconic German fashion brand. It’s not an easy one as the founder Jil Sander is still very active. Recently, she had a museum show, which was called Präsens – Latin for now – in Frankfurt am Main. Her first solo exhibition consisted of large-scale, multi-media installations devoted to the impact her design had on the surfaces, materials, aesthetics and shape of fashion by exploring architecture, product design and even garden art.
No pieces from any other designer who had worked for the brand were included and we are talking about Milan Vukmirovic, Raf Simons and Rodolfo Paglialunga. Just by choosing the title of the show Sander made sure it was not a retrospective. In fact she took over the entire Museum Angewandte Kunst built by Richard Meier deciding on each shade of color used on the walls to the precise cropping of photos used in the catalogue. While all this was and is happening the young and unassuming Swiss couple Luke and Lucie Meier are the fourth designers post Jil to take a serious stab at reinventing the brand. It must be said. The circumstances could be easier. Yesterday the Meiers proved that their laconic and patient approach to rebuilding the house starts paying off with a technically advanced but deeply human and emotional collection of clothes.