
Back from London where the British Fashion Council organized a wonderful retrospective called “Rebel” which featured 30 years of the best Newgen designers and freshly arrived in Milan where the first big show on the calendar was Fendi by Kim Jones this writer had an epiphany. Kim Jones was instrumental in the London fashion scene as his exposure in the “Rebel” show underlined channeling club and rave culture into his collections while he had side gigs with Umbro and Dunhill, he is the biggest men’s designer in Paris with Dior where he just celebrated his fifth anniversary and his women’s work at Fendi make him the only designer with relevance in the three fashion cities. He has always surrounded himself with a group of tight knit friends like the models Naomi Campbell and Kate Moss or the DJ Honey Dijon and major artists like Raymond Pettibon or Peter Doig and rubbing shoulders with them has always shown in his work. He stands for picking a theme well and elevating it to new heights as he has done with the archives of Dior and Fendi. This season Jones decided to lean on the city of Rome and its street style as inspiration as he takes in the city every morning when he walks from the hotel to the Coliseum with music in his ears and observing its inhabitants. Hence, the show was a powerful exercise in restrained elegance and effortless chic.

Kim Jones’ friends filled the First row at Fendi S/S 2024

Restrained elegance

Effortless chic
The Roman highlight?
The coat heavy show featured a below the knee length on most garments especially the dresses and skirts. This gave a demure elegance typical for Italian women.

Below the knee dresses and skirts


Lots of coats at Fendi S/S 2024
The great idea?
People with back injuries often must wear Velcro-strap supports for their spine. In a similar way, Jones added colorful hefty straps on the waist of the dresses to dangle for a fresh look as in his opener.

Colorful hefty straps on the waist of the dresses

The color play?
Flashes of colors came from the bags all models were clutching carefully as in yellow and the abstract color blocking on knits and coats. Jones ever the archive refresher found a 1999 Karl Lagerfeld yellow coated linen dress as inspiration.

Karl Lagerfeld’s Fendi Spring 1999 RTW yellow coated linen dress

Kim Jones’ S/S 2024 version of the dress

Flashes of color

Abstract color blocking

