The first Moschino S/S 2025 Men’s collection under creative director Adrian Appiolaza.
Fun in fashion has not been headlining at recent men’s fashion weeks which were about stealth luxury or over the top gestures. But Franco Moschino was a designer who thought about the fashion system backwards inventing the slogan T-shirt with Katharine Hamnett or using René Magritte artworks as prints to have his own blend of fun. The new designer Adrian Appiolaza has an impressive CV and proper industry experience to lay out his own template but his devoted references to the original codes of the house seem to be the right notion to get his tenure off the starting block. This men’s show was all over the place with hints of football and the upcoming Euro which started last night in Munich, completely shredding his suiting, or cutting holes in the most unexpected places on his garments. The fact that it was on the men’s calendar is completely by accident as well as the new Moschino shows male and female models on the catwalk but is entirely genderless in the eyes of Appiolaza.
1988 “Stop the fashion system!” slogan T-shirt by Franco Moschino. Photo: V&A Museum
Hints of football and the Euro cup
Shredded suiting
The vibe?
It felt free-spirited and easy as skateboard holding youth in T-shirts and shorts was meeting office suiting with multiple pockets filled to the brim with notepads, writing instruments and clocks with a yellow smiley sweater worn with pants that had bathroom slippers as pockets.
Free-spirited vibe at Moschino Men’s S/S 2025
Taking the “power suit” to the next level
Lighthearted smiley-face sweaters
The good news?
Fashion is all about focus and with Appiolaza and his entire show staff wearing a smiley T-shirt, it felt the honest fun is back at the house and not the over-the-top kind Jeremy Scott made his signature.
Adrian Appiolaza taking his bow with his dog after presenting his S/S 2025 Men’s collection for Moschino
