There is a lot of talk that Pitti Uomo in Florence is stealing the show from Milan men’s fashion week. With Prada opting to show in Asia and Pitti boasting the Givenchy men’s runway debut, editors and buyers were secretly complaining about the fashion relevance of their trip to Milan. But surprise, the season was strong and brought lots of new names to the forefront like Sunnei or Stella McCartney. Plus, strong shows from heavyweights Ermenegildo Zegna, Giorgio Armani, Fendi, Versace, Marni and Dolce & Gabbana.
It’s a strange moment in fashion. While the industry is obsessed with sustainability and ecological issues, the big powerhouses have invited top editors and buyers to travel all over the globe to see their cruise shows. Not caring at all about the hefty CO2 emissions that come with this itinerary.