Our jewelry editor Evelyn Tye made her usual round of Place Vendôme’s most striking Haute Joaillerie presentations. After a pandemic induced silence and only digital presentations, the Maisons seized the moment to put on eye-catching thrillers. Tye focused on two big Maisons and a rising star of Paris fashion and jewelry.
By far the most interesting and captivating pieces and initiatives were by Van Cleef and Arpels. In fact, the company goes all out with an incredible sponsorship program dedicated to contemporary dance called Dance Reflections. CEO Nicolas Bos recruited his friend Serge Laurent who was the programming director of live events at the Centre Pompidou and goes by the cool job description of Médiateur Artistique. The two met at the Fondation Cartier early on in their careers and now are on to putting corporate, cultural sponsorship on a whole new playing field.
“Dance has been a significant field for the Maison throughout its history, with examples that include the encounter between Claude Arpels and George Balanchine in the 1960s, and the partnership with Benjamin Millepied’s L.A. Dance Project. With the program Dance Reflections by Van Cleef & Arpels, the Maison aims to support modern and contemporary dance, and encourage new choreography,” says Nicolas Bos while Serge Laurent adds: “Dance brings all the artistic disciplines together: it can incorporate music, the plastic arts, costume, lighting, set design, graphic design and even jewelry.” No wonder the ballerinas came back for the “Feminine Figures” collection.