Sporting its Alpine light and incomparable heritage, the city’s festival aims to represent the status quo of international and Austrian photography. Beda Achermann, the legendary Swiss art director and photo book designer was brought in as curator and he lined up the good and great in his Rolodex. A total of 23 photographers are showing their work in 29 cargo ship containers on the lakeshore until August 15th, 2021. In a way, the shipping containers are mini museums for each artist such as Elfie Semotan, Walter Pfeiffer, Jork Weismann, Jean-Vincent Simonet, Stefanie Moshammer, Simon Lehner, Marina Sula, Luciano Castelli, Beat Streuli, Camille Vivier, Viviane Sassen, Feng Li or Jack Pierson. As coup, Achermann also invited DJ Wolfram, beloved amongst the fashion crowd, a stylish music master with an 80’s one hit wonder fetish who took over a container with selfie walls (one with the star of the new Achtung DJ Hell) and his Volkswagen Scirocco. On top of the container he played a live set during the opening. Brilliant!