„Blurring the lines between going out and office-core. Because why save the fun for rare occasions, when life is so short?“ Gestuz, the label of Creative Director Sanne Sehested, surely had a focus on “office life” as seen on the recent men’s wear catwalks in Paris and Milan – but added a sexy nod to the 70s and 80s.
Massive disco balls along the runway combined with hair in an out-of-bed look, made clear that the Gestuz woman is someone up for a party. Sehested always had a thing for vintage-inspired pieces and traditionally female fashion elements like lace, often seen as vulgar or too girly, and transforming them into empowering looks and this season was no exception. Case in point, see-through lace dresses and bodysuits worn under faux fur jackets or heavy wool coats made a strong impression.
This feminine take on Scandi style felt commercial, proving that Gestuz is aiming to win a big part of the Danish womenswear market by hitting a sweet spot, a.k.a. offering well-designed, quality pieces mostly under a price range than many other Danish brands.