Yet, here we are with a new issue entirely shot on a Bauernhof in the Black Forest.
Of course, we still make our print issue, we even gave it a new look, printed it more like a book. And respecting the seasonality, we shot all the warm fall/winter clothes in cold weather in November. So the existential challenges actually brought out the best in us. Fashion fire works, new clothes combined with German folklore. It was fun, it feels right and better, it gave us the fuel to produce new material for the relaunch of our site. When you read this, you are on the new frame. So here is the new Achtung. On the first day. And yes, it’s a video. Visit us every day please, or come back in two weeks. But you will see our “Schneewittchen im Schwarzwald” issue unfold day by day, using digital resources to go deeper and best of all: Put fashion stories in motion.
Here is the fashion film Fashion’s Beating Heart by Julia von der Heide and original music by DJ Hell.