Recently, Polaroid launched the first new camera model in over twenty years: the Polaroid Go. Smaller camera, smaller frame – the films are almost 60 percent smaller than the size of a classic Polaroid 600. This also makes them more affordable, the startetur set with a camera and two films is available from around 140 Euros. The Go in a trendy design, with double exposure and self-timer, is primarily intended to inspire a younger target group for an analog product. Retro-chic and nostalgia have been in trend for years, for example vinyl sales are increasing again. As a result of the pandemic, this development and the longing for real things have increased again. “We have received an enormous number of inquiries, especially in the last few months,” says Smolokowski. People no longer only want to use photo apps like Instagram, they want the real thing. The sound, the smell, the feel – ultimately also the old meaning of photos. “I am attracted to something that can happen outside your phone screen,” says the 31-year-old. And with the pocket size Go camera he has created a credible option for a generation who finds space for a mobile everywhere. We used the new Go to capture actress Lilith Stangenberg when she came to our office for meetings to discuss our new print issue and at the same time shot the covers of our first and most recent Achtung issue with it.