It’s about time

SEPP is now called JOSÉPHINE and about women's football

Grass stains on jerseys, trembling stadiums, fan chants, summer evenings – they once belonged to Fritz, Mesut, Basti, the Josefs, the Sepps. And now? Now belongs to Aitana, Alexia, Jule, Luana. Now is Joséphine.

Football is sweeping through Switzerland – documented in photographs by Sarah Willmeroth. A couture dress designed exclusively for Joséphine by Christelle Kocher (KOCHÉ), crafted from the Swiss women’s national team jersey by PUMA. Anne Dreussi delivers perhaps the most nostalgic football summer essay. We visit Swiss national team captain Luana Bühler. Silke Wichert offers her take on female footballers. Martina Borsche pays homage to the iconic hairstyles of past football legends. And Julia von der Heide and Laura Schaeffer bring us plenty of football fashion.

Welcome back, summer of football.

Dress by Christelle Kocher made from Puma SFV Women’s Home Jersey 2025 Replicas photographed by Justine Paquette in Paris, styled by Johanna Bouvier worn by model Emma/Elite Models. Make-Up: Axelle Jérina

Left: Jersey by Urania Soccer Edition by Fabio Quaranta worn by model Josephine/Tigers Mgmt. Right: Jacket Lacoste worn by model Leni/Elf Model Management photographed by Martina Borsche in Munich, styled by Mirjana Hecht. Hair & Make-Up: Sabrina Reuschl

Left: Jersey, shorts and stockings by Urania Soccer Edition by Fabio Quaranta; Shoes by Tom Ford worn by model Hella/Girls Club. Right: Jersey by Urania Soccer Edition by Fabio Quaranta; Skirt and cap by Kasia Kucharska worn by model Ankitha/Mirrrs Models photographed by Julia von der Heide in Berlin, styled by Alexander Rottenmanner

Left: Top, skirts and goggles by Balenciaga and jewelry by Bucherer Fine Jewellery and Bucherer. Right: Jacket by Balenciaga | PUMA, skirt by Balenciaga and jewelry by Bucherer Fine Jewellery and Bucherer worn by Luana Bühler photographed by Julia von der Heide in Luzern, styled by Oriana Tundo

Top and pants by Ottolinger and ball by MCM worn by Michelle H/Weitsicht photographed by Sarah Willmeroth in Zürich, styled by Alexander Rottenmanner

Left: Dress and shoes by Sportmax worn by Lena/Izaio Modelmanagement. Right: Total look Dior Men worn by Seydina/Izaio Modelmanagement photographed by Laura Schaeffer in Berlin, styled by Alexander Rottenmanner. Hair: Masayuki Yuasa; Make-Up: Lee Hyangsoon; Photo assistant: Ryan Molnar

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