Vaquera just turned ten years and as one of the rare American exceptions, the brand has been showing in Paris for a while now and not New York. A feat already in itself with a promising slot – the opening of Paris Fashion Week. What do you do when you started out to upstage the system, have slowly matured and found support in industry leaders like Dover Street Market owner Adrian Joffe and are actually selling clothes? Yes, you have to change course and as designer Patric DiCaprio told us backstage you have “to get inside the system to change it.” Hence, you follow the playbook of smart brand building and for your anniversary you introduce an Onitsuka Tiger collab and as you named your brand after the Spanish word for cowgirl you make what? Yes, cowboy boots with kitten heels. Because after all, you have to pay the rent, staff, and increase awareness to really make a difference. Ah, it’s a vicious cycle this fashion business and it always devours the young. But Vaquera designers Patric DiCaprio and Bryn Taubensee showed a powerfully eclectic collection which will allow them to continue to defy categorization and just do their thing. The look is fresh, clothes for a night out which incorporate details like bullet bras and bubble skirts with built in bike shorts. The duo is also not shy to plaster the logo on shirts and caps.