Pharrell Williams second men’s collection for the biggest luxury brand in the world was very straight forward. He explored the theme of the Wild West, Americana and of course cowboys. Maybe he also remembers that the first cowboys were in fact not white like Kerby Jean-Raymond reminded us with his Pyer Moss trilogy shows in New York about five years ago. Jean-Raymond’s mission was about giving credit to black people who contributed to American pop culture which they were denied due to the institutional racism that plagues America. Pharrell has managed to rise above all that and uses his top designer platform to send out a mostly black and POC cast to show his leather heavy cowboy tailoring. Maybe shining a spotlight on the Black cowboy was his intention or the references to rodeo outfits were a tongue in cheek joke about how quickly designers fall off the bull these days. Held in a giant tent in the Bois de Boulogne at the Fondation Louis Vuitton built by Frank Gehry the Western theme extended all the way to the catering afterwards with BBQ stations, fried chicken and other American grub. The interpretation of the West was mostly linear and there were little surprises like barn jackets, heavy twill coats, cowboy boots and hats, leather suits reminiscent of a night in Las Vegas and several women’s looks often heavily logoed.