Achtung

Issue #34

The 86.401 Seconds of Fashion

September 2017

We all like to think of ourselves as nomadic and, you know what? We are right. Like our readers, Achtung Mode editors wander the planet in search of truth, beauty and raw energy. Designers understand that – since our fashion world has been dominated by nomadic imagery for the past decade, rarely more so than this year. One has to go back 50 years to the era of Easy Rider and the birth of the nomadic dream. Back when Dennis Hopper and Peter Fonda drove their choppers in search of America, no one had ever heard of Easyjet or Ryanair, where we all go in search of new cultures just for a long weekend; and the idea of a mobile phone was something out of Star Trek. So, contemporary nomads are hyper connected ones – linked permanently, seven days a week. A fact we’ve recognized by shooting this issue over a 24-hour period. Ours is the era of the rootless, sleepless global nomad. (Extract from the editorial by Godfrey Deeny)


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#33 — March 2017

We are Paris 2017


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