Y-3

Black Sand Surfers

When Yohji Yamamoto and Dirk Schoenberger nod to surfing as inspiration for their Y-3 collection then one should not expect bright colors. As Japan is home to lovely black sand beaches and black is the color of choice for the Japanese cult designer, it was no surprise that this surfer gang goes black.

All black is Yamamoto's all-time favourite
All black is Yamamoto’s all-time favourite

One of the key achievements of the adidas and Yamamoto link is that the German athletic giant has a bona fide foothold in the avant-garde fashion world through Yamamoto. So one of the T-shirt prints read out Tokyo, Japan clearly anchoring the collection in Yohji-land.

Statement tees go Tokyo, Japan
Statement tees go Tokyo, Japan

Frayed skirt hems for the girls and multi-pocket jackets gave away the Tokyo touch; though in a meeting of flamenco frills and funky silk and white nylon athletics. The collection referenced Yamamoto’s first project with adidas when he made a series of floral print sneakers so most of the footwear featured close-up’s of roses and other fauna. Yet that only served to underline the importance of the whole Y-3 phenomena, which remains the single most influential collection in sports style. The new wedge ergonomic surfer space station sneaks will be highly influential.

Bold botany and bucket hats for big cities' adventurers
Bold botany and bucket hats for big cities’ adventurers

The finale of jogging suits in floral flowing elegantly along the body were super cool, as were the dandy preppy color block – ecru on white, surprisingly – jackets worn with sensitive dude boardwalk shorts.

Dapper fellows look good in delicate shorts featuring Japanese draftsmanship
Dapper fellows look good in delicate shorts with Japanese craftsmanship

Backed up by a magnificent casting of cool beauties like Kinga and Kaitlin, powered on by kick ass heavy metal soundtrack and staged in a seriously cool apocalyptic surfer shack of graffitied plywood and faded surf shops posters, we saw what makes Y-3 a vanguard in sports style tailoring and style.