Which one is the Korean supermodel?

Last year we spotted her at the MCM fashion show in Beijing where she stood out with her blonde hair. Now Soo Joo Park is a bona fide super model not only working for Korean brands like MCM but the best one in fashion as well: Chanel.

Karl Lagerfeld and Chanel took their cruise collection to Seoul last May. As always, this brand is many steps ahead when it comes to identifying trends as Seoul is quickly becoming a new fashion capital. The show was held in the Zaha Hadid designed design and arts complex Dongdaemun Design Plaza aka DDP, a cultural hub at the centre of Dongdaemun, a historic district of Seoul that is now renowned for its 24-hour shopping and cafes. Chanel has worked together with Hadid in the past, i.e. the Chanel Mobile Art Center in New York’s Central Park in 2008. Inspired by traditional Korean dress like the Hanbok and the energy and colors of K-Pop, the show put Seoul on the fashion map. And it’s easy to understand why. There are new stars like Psy and G-Dragon, the city is beautiful, Boon the Shop is the best fashion store in the world at the moment and yes, the country now has a supermodel in Soo Joo Park.  She takes us on a tour of her hometown Seoul dressed in pieces from the Chanel 2015/16 Cruise collection in this video. We hear that Chanel is going to Havanna for their next big cruise show. Wow!

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