When post war fashion images become Instagram icons
F.C. Gundlach is Germany's most important post war fashion photography voice. In our latest print issue Achtung Nr. 30 he served as main inspiration and now we’re letting his images take over our Instagram account
Fashion is currently obsessed with the screen of a mobile phone and Instagram. In one of the best shows of the season, Lanvin’s Alber Elbaz tried to imagine what his creations would look like on the small screen not just on the runway. Hence, heavy layering and accessorizing which led into logo mania prints at the end of the show. Says Elbaz: ”Today’s reality is that we also live in a world of extreme rapidity with endless collections viewed on mobile phone screens in just few clicks. We can simply click to delete and move on to the next image in just few seconds. Clothes have to “scream” on the screen to hold the viewer’s attention. What is more important today, how it looks on the photo or how it feels on the body? I felt urged to explore this two extreme reality in fashion today.”
At Achtung Mode we always find inspiration for our issues at the shows. Elie Saab dedicated his Spring/Summer 2015 Haute Couture show to Beirut, his home town. The lavish catalogue Saab produced for the guests of the show featured gorgeous photos of F.C. Gundlach taken in the 60’s when Beirut was a hot spot.
We were so excited by these images that we made an early June trip to Hamburg to visit and meet the legendary German fashion photographer and art collector. Gundlach also had a big private show at Berlin’s best gallery CFA (Contemporary Fine Arts) this summer where he chose works from his personal art collection. We asked his permission to use his archives for our current issue to bring back some of his iconic work to today’s fashion magazine audience.
One of Gundlach’s most famous shoots shows two models posing on a Berlin race track with a Mercedes-Benz sports car. So our photographer Kira Bunse took a current AMG tuned GT from the car maker in Stuttgart to an old car circuit near Reims to give her spin on Gundlach’s inspiration.
Based on our latest print issue, we have developed a strong relationship with the Hamburg based Gundlach foundation. His name is more relevant than ever. So with fashion currently in Instamood, we asked his chief curator Sebastian Lux to share with us ten highlights as not seen in Achtung Mode before on our new Instgram account. Lux also provides his beautiful insight on the master’s work and explains the images as Achtung is now working the social media channels with the same editorial approach as in print: It’s all about curated contents and not just snapshots and short comments.