In two days, Russia will welcome various nations and guests to celebrate the world tournament of football together. Although problematic political affairs made the process a big struggle for most attendees and players, we are now looking forward to unite together as an international community – free and strong, without any hostile sentiments but by preaching love, respect and a fair game.

In the tenth publication of SEPP, we look behind the severe façade of the Russian Federation and learn more about its not so severe people, their individual lives, desires and aspirations. Alexey Kiselev, Chief Photographer for this issue, documents and stages his actors and players with an unique ability to share the depth of Russian culture. With the help of Natasha Goldenberg, our Moscow Fashion Director, we are taught more about the capital’s fashion scene, from underground brand Walk of Shame to everybody’s darling Alexander Terekhov, and why Russian designers such as Gosha Rubchinskiy shake up the global fashion industry immensely. And obviously, it’s not all about fashion but, also about the greatest football players of our times. Benjamin Mendy, Mesut Özil, Thomas Müller and Sergey Sergeyevich Shustikov prove their talent by showing the world how you can be both: sporty and fashionable. The essence of Sepp Football Fashion really!

 

“A rising generation of young creatives, pulsing electro bands, dynamic entrepreneurs, and football lovers –
SEPP meets the people who are redefining a nation under scrutiny”


An excerpt of the editorial of Sepp Football Fashion Nr. 10