SEPP Nr. 3 aus 2006. Both, football and fashion excite fervent passion, have global reach and create international brand names. Hardcore fans remember every goal, fashion victims recall each passage in all the runways. No wonder Karl Lagerfeld or Giorgio Armani get football: Lagerfeld with his uncannily accurate sketches of Germany's coolest players and Armani, who uses stars Andriy Shevchenko and Kakà as models in his campaigns. However, far too often magazine images of football are tired portraits or formulaic offerings. SEPP takes soccer stars for what they are – creative types. That's why 15 of the world's best designers developed custom made shirts for this issue. Fashion is a crossroad where architecture, photography, beauty, advertising, music and industrial design meet. But this summer for fashion, and for SEPP, the biggest signpost at the turnpike will be The Beautiful Game.