Prada: What we carry
Renovation, sustainability and good design: With its pioneering new programm Prada regenerates nylon and connects the best of all worlds
The dream of your unconventional, everlasting and fair produced outfit could finally take shape. At least luxury fashion powerhouse Prada is giving their best to make it real for their customers. Prada’s new collection features a range of six classic bags: two backpacks, one duffle bag, one shopping bag, one front bag and one carry bag. The special twist comes with the used materials, regarding that all these nylon bags are crafted from ocean plastics, fishing nets, and textile fiber waste. The pieces themselves were made in cooperation with the Italian synthetic fiber producer Aquafil. Pradas move is part of a bigger goal from transforming virgin nylon into regenerated nylon ECONYL® by the end of 2021. Under their campaign slogan What We Carry Prada teamed up with National Geographic for a series of pictures and branded content short films. The video project features a roster of Prada reporters, global activists and National Geographic explorers all over the globe.
The Prada Re-Nylon project was launched on June 24, 2019, with Episode one shot in Arizona and will continue through five Episodes in total, taking viewers through a journey across every continent of the world, from Africa to America, Asia and Oceania to Europe, while revealing the inner workings of this enterprise. A percentage of proceeds from the sale of the Prada Re-Nylon capsule will be donated to a project related to environmental sustainability. What makes this project also so special is the fact that nylon is known as an integral part of the brands’ DNA. Back in the 1980s, Prada launched its first nylon pieces. 30 years later Prada takes the next step to fulfill the wishes of a new generation who isn’t surprised by only a slick look but also questions origin, quality and future of a fashion product.