Yes, there is still fashion week in the Ukraine
We asked our friend Daria Shapovalova to give a personal account of the latest Mercedes Benz Fashion days in Kiev
The 10th season of Mercedes-Benz Kiev Fashion Days was the best in the history of the event so far. It’s been five years since I realized that Ukrainian fashion could become its own industry and created Kiev Fashion Days, and since that time we have had groundbreaking results. This season was especially important for me and my team – we celebrated our first big anniversary. Since our first ever season we became a Mercedes-Benz Fashion Week, nurtured a great number of cool designers, and put Kiev on the international fashion map. Was it a dream? Or just dreams, which became true.
This season we saw a number of great newcomers – from futuristic #theo to young and brave Zirochka by Dariia Lagenberg. Not afraid of brave experiments Lagenberg mixed bright and basic colors, sporty and classic silhouettes and added some sculptural or even cosmic forms and intricate detailing. The statement pieces included voluminous colorblocked suits and dresses, resembling the uniform of the sportsmen. But it was surprising, how literary the designer celebrated the sport style, forsaking all the mannish and bringing newness and femininity into classical athletic designs.
Slogan dressing is a real trend on Ukrainian runways, and one more designer, who used phrases in her collection, is the participant of Fashion Scout Kiev platform Alisa Kuzembaeva, the founder of her Russian-based label. Alisa told the story about the girl seeking to discover the truth, about the place of lies in our lives. But she managed to capture this sentiment beautifully with ‘Nice Lies’ message, outlined on the breasts of lean black jackets, on the knees of wide trousers, as well as on the floating details of dresses and shirts, and with the net motives in prints, which transform into the laser-cut elements, baring the knees or the back, or being an extension of the skirt or the top.
Olga Demidova debuted at Mercedes-Benz Kiev Fashion Days with her first DMDV collection last season, which has impressed the Kiev fashion community with its intricately cut yet easy-to-wear feminine pieces and functional transformer clothing. However, this time she managed to hold that high bar. Inspired by one reverse perspective theatrical show, she was able to visit during her trip to Milan, the designer infused her FW 2015-2016 collection with all kinds of optical illusions. Busy patterns dominated, from relaxed gowns, skirts and flared culottes to the plastic appliqués on cute T-shirts and A-lined coats as well as shirt-looking details on the elongated coats. Olga continued the theme with the group of pieces with not real but printed folds and cut-outs. All the looks were accessorized with the fanciful backpacks made in collaboration with Eastpak and presented the day before at Mercedes-Benz Kiev Fashion Days.
Apart from the shows, Mercedes-Benz Kiev Fashion Days had a vast program of lectures during first Kiev Fashion Industry Forum, where Hilary Alexander and all others International guests of the event were speaking, together with local fashion professionals. Even I decided to have a lecture, and to speak about our global success and the rise of Ukrainian designers in the world.
If you ask me, what makes me feel proud is the success of each designer. For example, Anna K, who showed her latest collection in Kiev, is now sold in more than 40 stores. And we achieved it together with her.
Anna October, Paskal and Anton Belisnkiy all were in the semi-final of LVMH prize. What is so important for me, is the international success of each of our designer.
Last by not least – location for the event as always was stunning – every guest posed in front of the Olimpiyskiy stadium, where the fashion week is happening, and so did I. From Kiev with Love!
Note: To keep its original voice, we did not edit Daria’s enthusiastic words in this article