Match Of The Day at Le Montana
Last Saturday did not only see Euro elimination matches but also the football fashion fete of the season with #YOOXSOCCERCOUTURE
Everyone loves a dramatic match. Combine it with a rockin’ dance floor in Paris hippest mini hotel and you know you got something else. This past Saturday, the world’s biggest fashion etailer, Yoox, and Sepp magazine joined forces to unveil #YOOXSOCCERCOUTURE and to celebrate the summer games in ever-cool St. Germain club Montana. Fashionistas gathered in Montana’s suites to catch the climatic 117th minute winning by Ricardo Quaresma as Portugal vanquished Croatia. Sepp cover gal Luz Sanchez showed up on the dance floor. DJ Clara 3000 waxed the stacks with a great set. She was fresh from producing the memorable soundtrack to the historic Balenciaga debut men’s show. Even in the midst of a very busy menswear season, designers Lutz Huelle and Carven duo Alexis Martial and Adrien Cabillaud showed up for the party. Inspired by Sepp Football Fashion’s love of the beautiful game and beautiful clothes, #YOOXSOCCERCOUTURE got ten designers to create limited editions Sweatshirts and Jerseys.