Vuitton embraces the Beautiful Game
Louis Vuitton booked the Palais Royal for its S/S 2017 men’s show and packed the front row with two football legends
LVMH has muscle, so after watch brand Hublot’s exhibition match with Pelé and Maradona in the Palais Royal, the brand celebrated its men’s show at the historic garden in the presence of two football stars.
Rio Ferdinand, ex-Manchester United defender and still one of the most expensive transfer fees in the world for a backline man when he went from Leeds United to Manchester United in 2002 for more than Euro 30 million was present again in Paris for Kim Jones Vuitton show. Two weeks earlier, Ferdinand played for Maradona’s side in Hublot’s friendship match and now he was back in a slim two-button, seersucker Vuitton suit and nice shades to see Louis Vuitton’s African inspired men’s show.
But he was not the only English football legend in the front row. He was joined by David Beckham who is known to have an even bigger appetite for fashion and is in the process of building his own football team in Miami. While Ferdinand was in a suit, David played it cool with slacks and a long sleeve navy sweater. While Beckham already has multiple design projects going on, Ferdinand is working on launching his own line as well.
“Great athletes can help propel fashion forward,” explained Louis Vuitton CEO Michael Burke to Sepp Digital after the show. Not unfamiliar with the Beautiful Game, the brand has just returned from a trip to Rio where designer Nicolas Ghesquière used football-inspired prints for his resort collection as reported on Sepp Digital. And Vuitton will continue its love affair with football and make the trophy case for the World Cup 2018 in Russia.