Fendi F/W 2015

Fendi pumps up the volume

Fendi designer Karl Lagerfeld does not like all things girly. That’s just not his world, he prefers his fashion intuitive, geometric and sometimes even tough. So while Fendi is doing brisk business with mini fur monsters that rich girly girls all over the planet use to embellish their It bags, Lagerfeld decided that the fashion of the Roman house would take a different, tougher stance. He pumped up the volume on coats and blousons to make for a strong fashion statement which belongs more to the avant-garde. Why? “I am not a marketing person so don’t ask why I did this. I just do whatever I feel is right for the moment,” explained Lagerfeld in his private backstage area.

Inspired by the Swiss artist Sophie Taeuber-Arp who was a member of the Dada movement, this Fendi collection was based on a soft color scheme like the artist’s work with lots of white and black to even things out. The construction of the garments came from panels, attached at the side of the lower body, mostly made of black leather to arrive at its heroic silhouette. These panels allowed Lagerfeld to play with what he called “flexible geometry.” As always cued into current events, he anchored many looks with bulletproof vest lookalike tops which are seen all over Paris, worn by French paramilitary CRS police.

There is no doubt, Fendi is on fire at the moment thanks to the savvy steering of CEO Pietro Beccari who ignited the fur monster trend and is on a mission to roll out a new form of luxury fashion boutiques – incorporating fine art and individualized costumer service – all over the world with Fendi. Most recently in New York on the best corner of 57th Street and Madison Avenue, celebrated with a Rihanna and Karl dinner on the 83rd floor of Manhattan’s most expensive apartment building overlooking Central Park. Business is booming and doing double digit growth so the brand is lucky to have an intuitive designer like Lagerfeld at the helm to not over milk the brand’s trendiness but to let high fashion rule. “It’s a new approach for Fendi, even a new vision” proclaimed fashion’s busiest designer who has been working with Fendi for nearly half a century.