Emporio Armani F/W 2017
Now that’s what we call good timing
With Continental Europe blanketed in Arctic snow, Giorgio Armani sent out his most wrapped up Emporio Armani show in years. Does this fashion emperor also have a weatherman working for him?
Bundled up, yet impeccably attired, the designer worked his entire classical DNA, while still managing to dream up a new take on winter menswear.
Playing on his preferred fabrics – lush velvet or checked prints and dashing animal skins – whether luscious shearling or shiny rabbit, Armani whipped up a great array of clobber. One could easily imagine most of the audience marching right out of the show in the bold, high-collared flight jackets or dramatic parkas with fur trim. Or going to dinner in the dandyish floral velour suits.
Giorgio’s long love of 30’s style and the Golden era of Hollywood were apparent in the updated Art Deco mood – most memorably a fabulous Intarsia fur overcoat with diagonal geometric pattern and a lapin tunic with knit sleeves. Plus, Emporio was right in synch with a new Italian vision of athleisure – outdoor, Alpine sporting elements blended with natty tailoring. Best expressed in a duo of sheepskin gilets from whose pockets were hanging sporty ski gloves, ideal of a winter vacation in Zermatt.
Armani took a long bow; beaming and waving to the assembled fashionistas inside his customized show space, with a newly revamped putty gray, leather seating.
And while a silvery finale of high-tech parkas and huge backpacks were way too much, this collection was Emporio Armani doing what it is meant to do – offering consumers affordable style with panache.