Eastern European Exposure
With her More Dash Showroom, Kiev Fashion Days-founder and Achtung Mode-correspondent Daria Shapovalova brings more than Ukrainian style to Paris Fashion Week
After a year of hard work, we are already enjoying the industry’s attention: Ukraine became a Guest Nation at Pitti Uomo in January 2014, Ukrainian designers Anna October and Anton Belinskiy were shortlisted in the top-20 of the LVMH Fashion Designer Prize, Yulia Yefimtchuk+ was named the winner of the special Opening Ceremony honor award at Hyères Festival 2014. Designers are sold in more than 15 countries all over the world, which was impossible five years ago, when me and my team launched Mercedes-Benz Kiev Fashion Days.
Now Kiev is eventually becoming the fifth fashion capital for the young designers, opening the fashion season. We intentionally moved Mercedes-Benz Fashion Week Kiev for the beginning of the season to have all the international press in Kiev to discover new Eastern European talents. It is true that fashion is becoming a truly global system, where designers from each country can find their own place.
Thus, More Dash showroom in Paris has a unique concept: it gathers all the young and cool designers with different aesthetics and point of view, but what unites them, stays the same: talent, sharp eye and the desire to succeed. This season More Dash in Paris welcomes 16 designers from four countries: Thailand, Ukraine, Russia and Georgia. In spite of any political or economical conflicts, designers are united all together for one aim: to move the industry forward!
Get an idea of what you can discover in our More Dash showroom:
Anton Belinskiy tends to create avant-garde, but wearable clothes which underline girl’s personality. Among his sources of inspiration are sportswear, street wear and Ukrainian cultural traditions carefully explored by Belinskiy during his trips to the country’s regions. He uses natural fabrics, such as cotton and silk, hi-tech materials: take, for example, woven leather. His strongest side is combination of fabrics and textures.
Anna K stepped into the fashion world when she was only 16 years old. Starting from 2012 year Anna K continues to create not just clothes – she creates the World of Anna K. Today fashion comes from the catwalks to the streets and Anna K is totally on the same wavelength with the whole fashion world. Girls in trendy, wearable, «funny&cool» clothes by Anna K are the stars of street style and fashion parties. Yes, «funny» had never ever been sexier.
Kostya Omelya established his label in Kiev in 2010. His collections are now stocked in multiple stores nationwide and are available internationally at Luisa Via Roma. Omelya was chosen to showcase at the Guest Nation Project at Pitti Imagine W 2014. Omelya Atelier is selected to participate in Vogue Fashion Dubai Experience in fall 2014.