Dolce & Gabbana F/W 2017
All about millennials and Moda
Serenaded by singer Austin Mahone, a regiment of celebrity offspring, famous bloggers, social media influencers and Internet youth heroes marched down the catwalk in a Big Cat fashion moment.
As the children of Bob Dylan, Pamela Anderson, Cindy Crawford, Jude Law and Sylvester Stallone hit the catwalk – photos of the same individuals with their names appeared on screens above.
Domenico and Stefano were clearly enjoying themselves – playing with heraldic motifs, military frogging, regimental designs and animal prints.
Lion kings crawled over silk tops and a Tudor yeoman’s coat. There was even a backpack made entirely of a cloth lion’s head. Medieval knights on horses even pranced on silk dressing gowns.
The duo also managed to distill couture elements into this ready-to-wear show – embroidering top coats with delicate detailing. And in a co-ed season a dozen gals appeared – several in Merry Widow looks, most saucily the taller Miss Stallone in a sheer nightie over big bloomers.
The goal: to connect this house with a generation whose entire information system, and much of their values, are Internet driven. Dolce & Gabbana even listed the number of Instagram followers of each “influencer” in a tip-sheet of the cast. Many global brands – most notably Ralph Lauren – have completely failed to connect with the latest key age bracket. But Domenico and Stefano’s stubborn design approach paired with a modern communications mind makes them a force to always reckon with, precisely because they have understood millennials. Any doubts about that were banished by midnight when the cast danced and DJed and Instagramed in the duo’s Martini bar– flattered, excited and empowered by the respect and compliment of Dolce & Gabbana making them their stars of their shows.