We introduce you to „Team All-Stars“ – a track record on how international designers join forces to establish new momentum for fashion and its relationship to football

It’s World Cup season again! In a few days, billions of people will rivet on Russia and cheer for their national team to gain the title. Who are you voting for during the championship? You can pick and support your team by purchasing the coolest and most fashion-forward football jerseys now!

As Sepp Football Fashion, the only magazine that celebrates fashion and football equally, we always had a special connection to the World Cup and European Football Championship. Since the very first issue, which was published back in 2002, it has been an old tradition at Sepp Football Fashion to ask the most influential and contemporary designers of our times to collaborate on creating fashionable designs for the Football World Championship. For the third time, our magazine worked with Italy’s luxury and lifestyle online shop phenomenon YOOX to exclusively produce the #YOOXSOCCERCOUTURE capsule collection.

YOOX and SEPP introduce #YOOXSOCCERCOUTURE for the upcoming Football World Cup in Russia

After teaming up with innovative and illustrious designers in the past, such as Dries Van Noten (Belgium), J.W. Anderson (Republic of Irland), Marni (Italy) or Paul Smith (England), YOOX and SEPP reach new heights by getting a modern and new, yet established elite on board for this partnership.


14 designers represent 13 countries




As the host country for this event is Russia, we worked together with two of the most wanted design talents: the underdog Andrey Artyomov for his brand Walk of Shame and everybody’s darling Alexander Terekhov – both representing Russia in their very own individual modality by using imagery and colors of their home country.

Our #YOOXSOCCERCOUTURE all-star team consists of:

1. Belgium – Y/Project

2. Brazil – Isolda

3. Colombia – Esteban Cortazar

4. England – Vivienne Westwood

5. France – Koché

6. Germany – 11 by Boris Bidjan Saberi

7. Japan – Kolor

8. Portugal – Marques’Almeida

9. Russia – Alexander Terekhov

10. Russia – Walk of Shame

11. Senegal – Nio Far x Mwami

12. South Korea – pushBUTTON

13. Spain – Delpozo

14. Switzerland – Ottolinger


Eventually, the collaboration shows a variety of different nationalities, beautifully executed by the designers paying homage to their countries. Through the simple, but intelligent use of colors and prints, designer Glenn Martens of Y/Project, for example, shows us why he is one of the top names in the business at the moment. Also Koché, the French brand impresses with the use of black, white, blue and red and makes France easily recognizable whereas Vivienne Westwood‘s iconic drawings grace the white sweaters and shirts for her contribution to England. A rebel that she is, the British designer even takes a stance to fight for bigger goals! It’s quite simple:
#YOOXSOCCERCOUTURE – there is something for everyone.

Photographed by Alexey Kiselev, both models wear #YOOXSOCCERCOUTURE – here they sport France’s team gear designed by Koché
Russia’s hottest influencer Daria Malygina and her boyfriend Petr Prokhorov are wearing Marques’Almeida’s jerseys for Portugal
Esteban Cortázar came up with a traditional symbol: the butterfly in Colombian’s national colors
Mannschaft – German-Iranian designer Boris Bidjan Saberi used a clean military aesthetic for the German football jersey

As YOOX and SEPP both believe in charity work, the proceeds from the sale will benefit „Stars for Children“, Russian football player Alexander Kerzhakov’s fund-raising organization founded in 2015, to support and help children in need by providing them assistance and introducing them to sport.

The Made in Italy #YOOXSOCCERCOUTURE capsule collection is available now and exclusively purchasable on

Find all pictures of the #YOOXSOCCERCOUTURE shoot in our next issue of Sepp Football Fashion Russia World Cup issue Nr. 10, launching on June 8th 2018.


PHOTOGRAPHY Alexey Kiselev
STYLING Markus Ebner
Models: Daria Malygina (@dariamalygina on Instagram); Petr Prokhorov (@jewframan on Instagram)