BELSTAFF F/W 2015
Out with Italian sportswear, in with the grease
A down and dirty moment at Belstaff on Sunday, and far the better for it, as the house took the fashion world into a charmingly dank underground garage in the shadows of Westminster.
Mixing iconic elements – its Phoenix logo, tough cool shearlings and bold graphic cable knits – with a slick shearling aviator jackets in petrol blue and tobacco. One entered past a squadron of Ton-Up Boys, gnarly bikers who had breached 100 miles per hour on their great hyper authentic collection of vintage Triumphs and BSA’s.
Thick socks peaking out of rugged biker boots and necks wrapped in long scarves, the attitude was just right. Smartly, the collection also jumbled up found military motifs, since real world bikers used to pair Belstaff rugged gear with used military clothing. A great London presentation. In a word, it felt right to see the UK label return to its motor biker origins after several years of flirting with Milanese sportswear.
“It’s grittier a Belstaff which is what we wanted. People sometimes forget we were born in Stoke-on-Trent in 1924, not in New York,” cracked CEO Gavin Haig.
“That’s why we serving champagne and Guinness. Though I suggest a large glass of Black Velvet, a combination of the two!” he laughed, before hipster synch rock band The Propellers stormed into an underground set.