Alberta Ferretti presented sherbet hued cashmere sweaters bearing in bold letters the five days of the week

Alberta Ferretti Prefall 2017

Surprise! An unexpected house is catching the heat again

It’s Milan men’s wear season and we open the runway action with, well, what else, a women’s collection by Alberta Ferretti. Or even a co-ed collection, quite frankly, seeing as there were guys and gals on the catwalk.

And a saucy co-ed moment, too. Seeing as the savvy hand of Carine Roitfeld was all over this show – with her suggestive styling, and dollops of posh boudoir chic. No harm either, if her separation from Visionaire’s Stephen Gan means la Carine has more time to work her magic in a classic collection like Ferretti.

Alberta Ferretti
Ferretti featured lace floor-length skirts for women

“Snob cool,” winked la Ferretti after an extended bow. Italy may be in the economic doldrums but Ferretti’s family group, Aeffe, is very much on the move. Monday sees the Milan debut of talented Belgian Cedric Charlier (sitting front row) and also the latest rockin’ show by Jeremy Scott at Moschino is back on the Milan runway. A Franco-Italian moment in terms of VIPs, with Paris based beauties Elisa Sednaoui and Clotilde Courau joining the heavy weight champion of fashion e-tailing Federico Marchetti.

Alberta Ferretti
The designer proved one more time what suggestive ladylike chic is all about

Presented in the polished opulence of its Italian headquarters, this fall 2017 pre-collection was a smart statement of suggestive ladylike chic. Like its opening – ravishing lace floor-length skirts for women, and party pants for boys (both in lace) – topped by sherbet hued cashmere sweaters bearing in bold letters the five days of the week. And if the Game of Thrones references were too blatant – they even had the hit series theme music on the soundtrack, the results were great. To wit, some rather divine medieval meets modern breastplates.

Turning up the heat, a babe pack of saucy widows emoted in palazzo pants trimmed in black coq feathers and jet black fur stoles, kicked up with big, bold crystal brooches. All the more sassy as the pouting cast marched under frescos of innocent cherubs.