After three stressful weeks of Menswear Fashion Week and sleepless nights while keeping up with both: the group stage games of soccer and the latest styles for Spring Summer 2019, Markus Ebner made his way to Moscow to introduce the tenth issue of Sepp Football Fashion to TSUM and all its supporters. The great success of Ebner’s FANATIC FEELINGS – Fashion Plays Football exhibition for Pitti Uomo 94 in Florence gave him even more strength to share the utterly timely fusion of fashion and football to this year’s host country Russia. This time with a more personal note in his pocket: SEPP!
TSUM, Moscow’s most influential, fashion-forward and high end department store on Petrovka Street at Teatralnaya Square, unites everything that the modern globalization is luring for: wearable luxury in the most beautiful Gothic Revival architecture. Until July 2nd 2018, TSUM shares with its customers the latest images of all editorials of Sepp Football Fashion Nr. 10, curated by our Moscow Fashion Director Natasha Goldenberg on the fifth floor. At the NGxTSUM space dedicated to designer brands on the 3rd Floor, the magazine will be gifted to clients with every purchase.
Our Russian elite Alexey Kiselev, Danil Giovkin, Olga Izakson, Alexei Dimarsky, Vitalii Kozak, Ulya True, Daria Malygina and Andrey Artemov – that all can be seen in the gallery above – passed by yesterday evening to joyfully honor the collaboration of TSUM and SEPP, to enjoy a great time by drinking Vodka (yes or no?), listening to DJ tracks and by having a look at the photo exhibition where beauty of football stadiums competes with the beauty of the models wearing sport fashion!
As our latest issue is all about Russia – its beauty, its people, its fashion, its football, its World Cup 2018 – our national contributors shared with us all hidden treasures that we were looking for to make this issue completely Russian. Thanks to their excellent expertise, Sepp Football Fashion Nr. 10 will forever be an extract, a statement, a zeitgeist of Eastern European lifestyle – Это Россия!