SEPP called up a Top Ten team of some of Europe’s best fashion designers to custom-make ideal tops to be worn for this summer’s games. Our winning squad of sweat and T-shirts will all be available on the world’s biggest fashion website Yoox.com, the project name being #YOOXSOCCERCOUTURE. A trio of soccer sirens try out the collection inside Paris’ legendary stadium, renamed for the day, Le Parc des Princesses.
Yoox’s merger with Net-a-Porter last year — made YNAP the internet’s biggest luxury provider. And Yoox keeps spreading its wings. Last month in Los Angeles, Emily Ratajkowski celebrated Rosario Dawson’s studio 189 fashion line at a Yoox party. A day later, Yoox founder Federico Marchetti, was hanging with Netflix CEO Reed Hastings; and snapping a “once in a lifetime selfie” with Bill Gates, in the Microsoft man’s mansion.
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