News:

Combined Media Kit 2012

achtung-mode / sepp magazine

Two of Europe’s most directional magazines are now available for a group advertising buy offering four consecutive issues in a calendar year.

Philosophy

Founded 2003 in Berlin, ACHTUNG is Germany’s directional fashion magazine. It focuses on what is happening creatively in Germany, Switzerland and Austria as well as covers fashion trends from around the world. The editorial spotlight is on designers, photographers, stylists, models, cities and landscapes, both here and abroad.

SEPP is a premiere magazine that unites the worlds of football and fashion. By using the world’s most popular sport as its vehicle, SEPP represents a huge trend in fashion and publishing – the merging of sports and style. SEPP is published every two years for the World Cup and the Euro.


Readership

ACHTUNG: 20–45 year olds, 65 percent of which are women and 35 percent of which are men, living in metropolitan areas, style and brand conscious opinion leaders, frequent travellers, highly interested in sophisticated printed magazines.

SEPP: 20–60 year old men, living in metropolitan areas, style and brand conscious opinion leaders, frequent travellers, highly interested in sophisticated printed magazines, avid football fans.


Distribution

National and international newsstand distribution with focus on New York, Paris, London and Tokyo; airport and train station newsagents in Germany, Switzerland and Austria; selected magazine and museum bookstores; special partner network of better fashion stores like Colette in Paris or Andreas Murkudis in Berlin.


Frequency: Four Times

ACHTUNG Nr. 21 – On Sale Date 11.02.2012
Spring/Summer Fashion and the Berlin International Film Festival (Berlinale) Special

SEPP Football Fashion Nr. 6 – On Sale Date 26.04.2012
Euro 2012 Poland/Ukraine

ACHTUNG Nr. 22 – On Sale Date 04.09.2012
Fall/Winter Fashion

ACHTUNG Nr. 23 – On Sale Date 13.11.2012
Fall/Winter Fashion
Focus: Accessories and Cruise/Resort


Circulation

25,000 (Printed on high quality uncoated, recycled paper.)


Rates

Single pages

Back cover € 13.000
Facing “Letter From The Editor” (ACHTUNG) € 6.200
Facing “Editional Page” (SEPP) € 6.200
Facing table of contents € 5.800
Facing polular columns “Stoffsammlung” (ACHTUNG) € 5.800
Facing polular columns “The Beautiful Game” (SEPP) € 5.800
Inside back cover € 5.000
Facing masthead € 5.500
Specified (i.e. before a specific editorial story) € 4.500
 

Double pages

Opening spread (page 2-3) € 11.500
Specified (i.e. before a specific editorial story) € 9.500
 

Special Campaign Insertion

Cover gatefold (4 pages) € 25.000
Multipage campaigns on request
 
 

Discounts (for pages booked in 2012)

One Page 3%
Two Pages 5%
Three Pages 8%
Four-Five Pages 10%
Six-Seven Pages 14%
Eight-Ten Pages 18%
Ten-Twelve Pages 20%
Thirteen-Fifteen Pages 25%
 
More than Fifteen Pages 30%
 
Agency commission 15%
 
 

Online Rates

Opening screens and selection banner (per three calendar months) € 3.000

All prices valid from January 2012

Mediakit download(pdf)