News: Die neue Achtung Preussen
A TO Z
What and who is relevant in fashion now.

FASHION′S BREAD AND BUTTER
Every designer collection offers white blouses. But few manage to stand out. Achtungs′s selection runs the gamut from fashion powerhouse to avantgarde designer.

BERLIN′S NEWLY APPOINTED FASHION PROFFESSOR SPEAKS OUT
The Antwerp-based designer Stephan Schneider is taking over from fashion′s bird Vivienne Westwood at the University of Fine Arts in Berlin. He shares with Achtung his plans for his tenure.

TOWER OF TAILORED

The 80′s built-Kreuzberg tower of American architect John Hejduk unites conceptual architecture and rent control. This unlikely combination serves as inspiration for our men′s fashion story where the season′s top designer jackets meet street styling.

PARIS′ LATEST RENAISSANCE: BALMAIN IS BACK
The new designer to watch in Paris is Christophe Decarnin for Balmain. Unlike his successful colleagues Stefano Pilati at Yves Saint Laurent or Alber Elbaz at Lanvin he does not update the house′s archives but looks at the future for inspiration. Godfrey Deeny speaks to the man with unusualy plan.


BERLIN′S SARTORIAL UNDERBELLY
With a show at the Metropolitan Museum in New York called "Glitter and Doom", the wild Berlin 20′s are everywhere. Gregor Hohenberg shot the season′s key dresses in an remarkable theater in Berlin.

WE ARE YOUR FRIENDS

For decades, the Swiss art photographer has been training his lens on kids before hitting adolescence. For Achtung he follows three girls dressed in demin through Berlin′s new architectural highlight, the new Hauptbahnhof.

TRANSFORMING THE SELF
For the past ten years, the German model Christina Kruse has been taking self portraits in irreverent costums. She speaks to Achtung about the transformation from super model to artist.

ACHTUNG BEAUTY
Often a natural look in fashion is achieved through heavy styling and retouching. Achtung focuses on beauty which stands out through simplicity. To underline this, we showcase the performance artist Peter Berlin′s simple hair cut, New York agency Supreme Management models who were shot early morning "sans makeup" or Walter Pfeiffer′s whimsical still lifes.

THE NEW VIENNA SECESSION

Petar Petrov is one of the greatest men′s designer talents to hail from Vienna since Helmut Lang. He shows in Paris and has his collection sewn together by his mum in Bulgaria.

WHEN ONLY TASTE MATTERS
Deconstrution and Reconstruction: Like every avantguardian from designer Rei Kawakubo to performance artist John Bock, the Spanish chef Ferran Adria starts from scratch.

ACHTUNG FOOD
The photographer Kira Bunse and art director Eva Gödel work for Raf Simons and Rick Owens with their modeling agency Nine Daughters and a Stereo. For Achtung, they prepare a typical specialty from Cologne: Blood sausage and mashed potatoes.

SHOPPING LIST

COLLECTOR′S ITEM
Designer Kathleen Waibl makes a custom-made T-shirt for Achtung.

MASTHEAD